Acast’s Milly Botes on Driving Podcast Revenue with Ads & Partnerships
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Acast’s Milly Botes on Driving Podcast Revenue with Ads & Partnerships
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In the premiere episode of PodBiz, NJ speaks with Milly Botes, VP of Product at Acast, about building scalable advertising tools, empowering creators, and rethinking what podcast success actually looks like. Milly shares how her team is building scalable infrastructure for audio and video sponsorships, and why, in her words,
“authenticity is key for creators in monetization.”We dive into the shift from downloads to engagement, the growth of video podcasting, and what brands really look for in high-performing content partnerships. We'll also get into platform strategy, product design, and why creator monetization is shifting away from traditional metrics like downloads toward more meaningful engagement.
Milly Botes is a seasoned product leader with a passion for building platforms where creativity, technology, and commerce meet. As VP of Product at Acast, she leads the evolution of the podcast monetisation marketplace, creating a more connected, self-serve, and scalable ecosystem that helps creators and advertisers thrive across both audio and video.
Previously, Milly built the Care Navigation platform at Ada Health and began her career at Monitor Deloitte. She has lived and worked in London, Berlin, New York, and Cape Town, bringing a global lens to platform strategy and creator empowerment.
Connect with Milly on LinkedIn
Here are some insightful moments within the episode:
00:00 – The Evolution of Podcast Monetization
01:25 – Defining a Podcast in Today's Landscape
03:59 – Trends in Podcasting: Video and Creator Empowerment
06:20 – Metrics Beyond Downloads: Understanding Engagement
08:47 – Milly’s Journey into Podcasting
11:25 – The Role of Product in Podcasting
12:56 – Empowering Creators: Monetization Strategies
15:30 – The Challenges of Product Management
17:56 – Looking Ahead: The Future of Podcasting
Some Additional PodBiz Buzz..
“We are building accessible products for creators.”
PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?
Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.
Learn more: njbmedia.co | thepodhouseproductions.com
Hosted on Acast. See acast.com/privacy for more information.