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Performance Max Listing Groups are a helpful way to organize and control your product listings in Google Ads. In this video, I’ll show you how to set up, segment, and optimize your Performance Max Listing Groups for better campaign performance. You’ll learn how to structure your groups to get more visibility on your best products while optimizing your bids and ads budget.

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Frequently Asked Questions:

What are Performance Max Listing Groups?

Performance Listing Groups are product groupings in Google’s Performance Max campaigns that let you organize and manage products based on attributes like brand, category, or custom labels.

Why should I use Listing Groups in Performance Max?

They help you control which products are being prioritized, segment performance data, and optimize bids more effectively for your campaigns.

How do I create a Listing Group in Performance Max?

You can create Listing Groups during the asset group setup by selecting specific product attributes to break them into manageable segments.

Can I have multiple Listing Groups in one Performance Max campaign?

Yes, you can create multiple Listing Groups within the same asset group to separate products by type, performance, or any custom labels.
What’s a good way to segment products in Listing Groups?

Common strategies include segmenting by product category, best selling products, or using labels for strategic groupings.