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Making, Marketing & Monetizing Podcasts – Live from PopCon

Making, Marketing & Monetizing Podcasts – Live from PopCon

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 Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon, and fan-girled a few anime voice talents and celebrities on site, I got down to business and led a panel of podcasting experts on how to create, market, and monetize a podcast. Guests include Brittany Bigelow of Bigelow Creative, Dawn-Michelle Lewis of Salutations Media, filmmaker and podcast host Vergie Rodriguez, and James Starace of Focus 360/Creator Square. We covered strategies for podcast concept development, the value of niche topics and micro-influencers, technical execution, and effective marketing strategies. The panel also explained their monetization techniques, from securing brand partnerships to leveraging subscriber models. The whole PopCon event was eye-opening, by the way, with more people lined up to meet the faces behind their favorite voices than the known faces playing TV characters! Ti, who graciously captured the video of the panel, Vergie and I also won Best Podcast awards from the organization! Ti King, E.B. Moss - Podcast Award Winners Next year, we're looking forward to a day dedicated to #podcasting, but for now, take advantage of the wisdom captured by this panel of pros on Making, Marketing, and Monetizing Podcasts! 01:12 Meet the Panelists 02:31 Debating the Definition of a Podcast 04:02 Starting Your Own Podcast 07:46 Technical Tips for Podcasting 12:49 Marketing Your Podcast 16:54 Monetizing Your Podcast 21:15 Navigating the Podcast Advertising Options 22:02 Challenges with Brand Associations and Advertisers 23:36 More Monetization Strategies for Podcasts 24:40 Understanding Podcast Ad Placements and Effectiveness 25:32 The Value of Micro Podcasts and Audience Engagement for Brands 29:19 Subscription Models and Additional Revenue Streams 30:43 Leveraging Press and Visibility for Podcast Growth 34:22 Branding and Consistency in Podcast Production 38:18 Practical Tips for Podcast Launch and Growth 40:42 Best Practices Wrap up Links/Connections: Follow, Connect & Share the Love The Podcast Academy Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!

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