In this episode of The Inside BS Show, Dave Lorenzo sits down with Emmy Award-winning journalist turned entrepreneur Rafer Weigel to explore how professionals can harness the power of media to build trust, establish authority, and attract more business. Rafer shares his deeply personal journey from TV anchor to business owner, and the hard-won lessons he learned about storytelling, vulnerability, and purpose. Whether you’re a lawyer, CPA, or CEO, Rafer explains why becoming your own media company is no longer optional—and how doing so can transform your business and your life.

What You’ll Discover Today:

• Why storytelling—not selling—is the key to building a magnetic brand
• How vulnerability builds trust and breaks through the noise
• The one mindset shift every professional needs to succeed on camera
• Why polished perfection hurts your message (and what to do instead)
• How to use media to serve your audience—and grow your revenue

Key Topics Discussed:

• Rafer's transition from journalism to entrepreneurship
• The emotional toll of chasing status and ignoring purpose
• Building trust through consistent content creation
• ROI resistance: Why some professionals hesitate to invest in media
• How to structure client testimonials that actually work
• The real threat to traditional media—and how you can benefit from it
• Why you’re not the hero of your story (and who really is)

Call to Action:

If you're a business owner, attorney, or advisor who wants to build trust and credibility, start by thinking like a media company. Visit Rafer at WeigelMediaGroup.com and download your free business development plan at RevenueRoadmapGuide.com. And don’t forget to subscribe to The Inside BS Show for more strategies that help you make a great living and live a great life.