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#487 - Selling Less. Profiting More. The Anti-Scale Strategy

#487 - Selling Less. Profiting More. The Anti-Scale Strategy

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Scaling isn’t always the answer—especially on Amazon. In this episode of Built by Business with Andy Isom, we break down the anti-scale strategy that’s helping e-commerce sellers boost profits by simplifying their product catalog, cutting deadweight SKUs, and focusing on what actually moves the needle.

You’ll learn how to:

  • Audit SKU-level profitability
  • Reduce complexity and increase margin
  • Reinvest resources into your hero products
  • Avoid the hidden cost of over-scaling

Whether you’re overwhelmed by too many ASINs or just want to grow smarter, not bigger, this episode will help you rethink what profitable growth looks like in 2025.

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