Page de couverture de #337 Chinese Billionaire Who Secretly Took Over European Football

#337 Chinese Billionaire Who Secretly Took Over European Football

#337 Chinese Billionaire Who Secretly Took Over European Football

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Wanda Group, originally a real estate firm, and its founder Wong Xian Ling's ambitious expansion into the global sports industry. It explains how Wong transitioned Wanda from a successful Chinese property developer into an international player, initially through domestic football investments and later major acquisitions in European football, such as a stake in Atletico Madrid. The narrative highlights Wong's strategic reasoning, including aligning with Chinese national objectives for sports development and using football as a "soft power" tool for international influence. Furthermore, the text details Wanda's acquisition of Infront Sports and Media, a move that broadened its control over the sports business ecosystem, encompassing media rights and marketing, ultimately strengthening its global presence and leveraging its existing entertainment assets.

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