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The Cult of American Apparel: “Sweatshop or Sex Shop?”

The Cult of American Apparel: “Sweatshop or Sex Shop?”

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It was one of the coolest jobs you could get in the 2000s. The swoopy bangs. The gold lamé leggings. The sexually charged ads. American Apparel wasn’t just a brand — it was a vibe. And today’s guest, Zsuzsi was on the front lines of it all. From art school to assistant manager to overseeing a hot New York City store, she was living the dream… until it started to feel more like a fever dream — and eventually, a cult.


Today’s story is about what happens when the "American dream" disguises exploitation in trendy cotton basics — and how one man's charisma fueled a culture of unchecked abuse, manipulation, humiliation, and grooming… all hidden behind the label “Made in the USA.”


And the worst part? He’s still at it.


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Los Angeles • September 9, 2025

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@ Dynasty Typewriter

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