Going Viral & Going Global: The PALAIR Story
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Going Viral & Going Global: The PALAIR Story
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In this episode, Cesc and Julian sit down with Sarah Horrocks, Founder and CEO of PALAIR, the bold new name in precision apparel that blends international lifestyle and high-performance design. With padel at its core, PALAIR is redefining what it means to create apparel that’s both trend-savvy and technically complex across women’s, men’s, and accessories lines.
Sarah shares her journey into padel, how a viral moment helped accelerate her brand’s visibility, and the strategy she’s using to position PALAIR as a leader in performance fashion. This conversation dives deep into entrepreneurship, the fusion of sport and style, and what it takes to build a movement in the ever-evolving padel industry.