In this episode, Brandon and Zach dive into why some websites don’t generate distressed seller leads despite spending thousands on marketing. They also expose the critical technical SEO mistakes that prevent REI websites from ranking in Google search results. Learn how to fix crawlability issues, implement structured data for higher click-through rates, and ensure proper indexation to dominate local we buy houses searches and attract motivated sellers.

📖 What You Will Learn

Master the foundational elements that determine whether your REI website gets found by distressed property owners searching online. 🏠

Discover why your website's page speed directly impacts both Google rankings and lead conversion rates for house buying businesses.

Learn how proper website navigation and hierarchy can triple your organic search impressions from motivated sellers.

Understand structured data implementation to display star ratings and reviews in search results, beating competitors.

Identify which pages should and shouldn't be indexed to avoid keyword cannibalization between your marketing campaigns.

Access Google Search Console secrets that reveal exactly how Google sees your real estate investment website.

🕐 Time Stamps

00:01 - Introduction to Technical SEO for Real Estate Investors
00:24 - Why Technical SEO Is the Foundation of REI Marketing
02:21 - Website Crawlability Fundamentals for House Buyers
05:15 - Page Speed Optimization for Real Estate Websites
08:04 - Common Image Compression Mistakes Killing Your Rankings
15:30 - Navigation and Site Hierarchy Best Practices
19:46 - The Three-Click Rule for Motivated Seller Conversions
24:32 - Structured Data Implementation for REI Websites
28:56 - How Star Ratings Beat Competitors in Search Results
32:11 - Website Indexability and Google Search Console
37:56 - Pages That Should Never Be Indexed on REI Sites
42:57 - Google Search Console Setup and Optimization

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