Welcome back to Martinis & Mentors Podcast with Yvonne Arnold — the place where real estate pros come to fix their business, and actually grow.

In this episode, we’re talking with Ryan Adams of The Adams Group in Houston, TX, who turned a struggling first year of farming into a million-dollar GCI pipeline — all by becoming the “mayor” of his neighborhood. From door knocking to mega open houses, Ryan shares the hard lessons, failed experiments, and compounding wins that transformed his local presence.

If you’ve ever wondered if geographic farming is worth the grind, or you’re tired of postcards that never convert, this episode is for you.

What You’ll Learn Today:
✅ Why Ryan’s first year of farming was a total flop — and what he changed to scale to $415K GCI by year four.
✅ How to layer postcards, market reports, open houses, and community events into a system that compounds over time.
✅ The “shotgun effect” of marketing — and why consistency matters more than any single tactic.
✅ Creative community events (like holiday portraits & Mocha + Mimosas) that build real brand equity and listings.

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