How do you keep a member-driven organization relevant year-round without overwhelming people? Gloria Hammond, Director of Communications at the National Golf Course Owners Association (NGCOA) Canada, pulls back the curtain on how a tiny but mighty team serves golf course owners and operators across the country. She walks through the pillars they run on (advocacy, research, education, and member marketing) and how smart segmentation keeps the right messages in front of the right folks.

Gloria also shares the system behind their communications calendar, why she caps weekly sends to avoid fatigue, and how email is the primary engine that drives traffic and action. If you’re juggling limited bandwidth and big goals, her playbook for consistency, measurement, and member value is refreshingly doable.

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Additional Resources:

• Understanding contact segmentation
• Use the Content Generator to write email, landing page, social, and SMS content for you
• Overview: Email reporting

Meet Today’s Guest: Gloria Hammond of NGCOA Canada

👤 What she does: Director of Communications at National Golf Course Owner’s Association Canada in Ottawa. She’s been with the organization since 2006, starting in events before moving into her current role in 2018.

💡 Key quote: “Two minutes after that communication goes out, I have my first survey response.”

👋 Where to find her: LinkedIn

👋 Where to find NGCOA Canada: Website | LinkedIn | X | Facebook