The Power Of A Low Cost Offer

It’s offer season, and like me, lots of service-based businesses and business coaches are tapping into the back-to-school post-summer vibes. Of course, we want to make it clear why people need us and our offer, but I’ve seen some claims that don’t add up, and that certainly don’t give the whole picture.

I’m sure you’ve seen it:

“I make £40K a month from a $27 offer” – great, that may be true, but they never share ad spend, audience size and conversion rates.

“Why sell a £97 course when you can make £3k with one corporate client?”. True, this is a lot easier than selling 31 £97 courses, but nurturing relationships so corporate and 1:1 clients are ready to make higher value long-term commitments happens to no one overnight.

The conversation missing is how a low-cost product/offer could work for you and your business. You can build an offer suite that gives people an opportunity to dip their toe in the water with a lower-cost paid offer.

I have two £97 courses, I love running, I love the impact they have, and they are the main way I meet my future 1:1 and mastermind clients.

There is power in a mini course.

Yes, most of us won’t be making 5 figures a month from lower-cost courses, but for many, including myself, they make a brilliant foundational offer.

A mix model business is a strong business, built out that offer suite your way.

Go high, go low and go everywhere in between.

Grab my free webinar “Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

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