Episode Description

Join David from Active Intel Investigations as he breaks down the comprehensive process companies can use to investigate potentially fraudulent reviews of their services. Learn the systematic approach to identify fake reviews, distinguish them from legitimate feedback, and take appropriate action to protect your business reputation.

What You'll Learn:

• Initial Data Collection - How to capture all reviews across multiple platforms (Yelp, Google, travel sites) including both positive and negative feedback for comprehensive analysis
• Cross-Reference Investigation - Techniques for gathering social media records, discussion forum posts, and public writings from reviewers, competitors, employees, and disgruntled customers
• LinkedIn Intelligence - Why LinkedIn is a frequently overlooked but valuable source of information in review fraud investigations
• Pattern Analysis - Methods for comparing thousands of posts and social media data points, including:
  • Dates and times of postings
  • Typographical errors and grammar styles
  • Factual disclosures and unusual life factors
  • Medical conditions and travel mentions
• Advanced Technology Tools - How algorithms and artificial intelligence can streamline the process of identifying patterns across thousands of data sources
• Secondary Source Investigation - Techniques for analyzing PDF files, spreadsheets, and legal court filings that may overlay onto identified patterns
• IP Address Analysis - How to flag posts and identify common IP addresses through proper platform requests
• The Four D's Strategy - Your action plan once fraudulent posts are identified:
  • Deletion - Requesting removal from platforms
  • Damages - Pursuing compensation from fraudulent providers
  • Disclosure - Obtaining admissions from competitors
  • Defense - Protecting against future fraudulent reviews

Key Takeaways:

This episode provides a systematic, technology-enhanced approach to review fraud investigation that goes beyond simple review monitoring to include comprehensive social media analysis and legal remedies.

Hosted by David from Active Intel Investigations