To DIY or not to DIY, that is the question many creators and entrepreneurs ask themselves when it comes to applying to register their intellectual property or take other steps to protect it. What’s the answer? That depends on a variety of factors, and I’ll be going over that today.

You know you need to protect your work, but you've reached a crossroads. The question is: do you walk the path alone or bring a guide?

Most creators and entrepreneurs, especially those in the indie space, are DIY warriors. You write your own scripts, you create products, you design your own merchandise, you do your own marketing. It's in your blood. Naturally, when it comes to intellectual property, you might be tempted to handle it all yourself. The truth is, sometimes you can.

The key is knowing when DIY is fine, and when to bring the right professional with a lantern to light the way.

In this episode:

• The Self-Help Path: Walking the Foggy Road Alone (1:46)
• • Jargon Can Be a Trap (2:26)
  • Not Having a Professional Trademark Search or Patent Search Done Means Your Foundations Could Be Ready to Crumble at Any Time (2:49)
  • Copyright Registration is Not Always Simple (3:46)
• Real Case Example (4:04)
• The Professional Path: Bringing Your Wizard (4:48)
  • Professional Search (5:08)
  • Correct Classification and Filing (5:30)
  • Strategy (5:48)
  • Personal Legal Advocate (6:08)

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