What defines leadership in a modern organisation? And how do you find and support the people driving culture, clarity, and change?

That’s what Olena Bondareva, Global HR Director at airSlate, unpacks in this episode of Digital HR Leaders – a must-listen for anyone rethinking how we define and measure leadership.

Host David Green speaks with Olena about how she built a people strategy from scratch during a time of extraordinary uncertainty - navigating the pandemic, the war in Ukraine, and rapid global scale.

Olena shares how she prioritized the right systems, embedded people analytics into decision-making, and uncovered the hidden influencers shaping culture and performance.

In this episode, you’ll learn:

• How to identify the informal influencers shaping culture and driving change

• What truly defines leadership effectiveness in a fast-scaling business

• Why data literacy and human fluency are the twin skills HR leaders must master

• How airSlate is using AI to enhance performance, hiring, and employee support

Whether you’re scaling a people function or rethinking leadership development, this episode will challenge assumptions – and leave you with actionable insights.

This episode is sponsored by HiBob.

HiBob is the all-in-one HCM platform built for HR leaders who need connected data, flexible workflows, and a user experience people actually want to use.

Learn more by visiting hibob.com/davidgreen2025.

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