The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount
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The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount
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In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. They discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge. The discussion also covers the integration of third-party data, the importance of privacy, and the evolution of targeted advertising.
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