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From Hustle to Legacy: A Conversation with Joshua Johnston Part 2

From Hustle to Legacy: A Conversation with Joshua Johnston Part 2

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 In part 2 of our interview with entrepreneur and agency consultant Joshua Johnston, he shares more of his journey, from selling a multi-million dollar e-commerce agency to building a consulting firm focused on helping others achieve the same success. While Part 1 covered the origin story, this episode digs into what happens next: scaling new ventures, building trust in a saturated market, and learning how to play the long game in business.

Joshua opens up about the early challenges of consulting, why lead generation is more about consistency than tactics, and how he’s helped agencies grow from scrappy startups to seven-figure powerhouses. He speaks candidly about his personal philosophies on content creation, delayed gratification, and what it really takes to grow something meaningful over time.

Chapters
[Start] Bootstrapping to a $4.5M Exit: Joshua reflects on building and selling his first agency in the D2C space.
03:16 Case Studies That Matter: He shares real-world examples of how Hydra helped clients scale to multi-six and seven-figure revenues.
05:54 The Lead Gen Myth: Why “everything works” in lead generation if you're willing to commit, and how most agency owners sabotage themselves by giving up too early.
09:57 Humanizing Your Marketing: Joshua explains why live events, personal brand, and building trust are more powerful today than yet another funnel or VSL.

Links and Resources
  • Joshua Johnston on Instagram: @joshykobyashi
  • Joshua Johnston on LinkedIn
  • Alex Hormozi – Entrepreneur known for “value stacking” and his book, $100M Offers
  • Russell Brunson – Co-founder of ClickFunnels, credited with popularizing modern online sales funnels
  • ClickFunnels – Online sales funnel builder
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