Ep 36: At 12 years old, he was uploading iPhone tutorials on YouTube. By 28, he’d built an 8-figure company and helped clients generate over $300 million in sales.

In this conversation, Aleric Heck—founder of AdOutreach and leading YouTube ads strategist—opens up about the decisions that shaped his business, the optimism that fuels his mindset, and the future he sees with AI in marketing.

We go deep into:

• Decision making in business: how to weigh risk vs. reward and make bold calls that scale.

• Optimism as strategy: why Aleric believes you’re always winning—either with results or with lessons.

• AI and morality: the opportunities, the threats, and what it means for humanity as artificial intelligence advances.

• • What’s working now on YouTube ads: the surprising AI + human formula outperforming everything in 2025.
    

  
  

  If you’ve ever asked yourself how to make the right move when the stakes are high, whether you’re too late to win on YouTube, or how to leverage AI without losing your humanity—this is the episode you can’t miss.

  
  

• Why listen?

  🔥 Learn Aleric’s exact framework for making smart business decisions.

  🔥 See why optimism isn’t fluff—it’s a competitive edge.

  🔥 Understand AI’s future role in marketing (and its moral ramifications).

  🔥 Discover what’s working right now on YouTube ads.

  
  

  Aleric’s book recommendation:

  The Infinite Game by Simon Sinek https://a.co/d/4DYovSq

  
  

  Connect with Aleric and his work:

  Get Aleric’s book: VideoAuthorityBook.com

  Free AdOutreach Guide: http://adoutreach.com/gift

  Free Viral AI Ads Workshop: https://adoutreach.com/viral-ai-ads-workshop

  
  Hang out with Sarah on Facebook https://www.facebook.com/sarahgraceallred