Hey there, it’s Mandy Fisher. Welcome back to the Acting Business Boot Camp Podcast. I’ve been in the voiceover world for over 20 years, and if there’s one thing I repeat over and over, it’s this: all voiceover is character work.

Yes, even that five-second toothpaste ad. Even the audiobook that goes on for twelve hours. Even the one-liner in a loop group session. If I don’t believe in the character I’m creating, the audience won’t either—and you’d be surprised how quickly people can tell when something feels fake.

Voiceover isn’t just about funny voices or nailing impressions. It’s about embodying choices. A toothpaste spot is still persuasion. An audiobook requires sustaining multiple characters. A video game audition? They always want grounded realism now.

The throughline is the same: I’m acting. I’m building a character.

When I create characters—whether for a 30-second commercial or a video game villain—I run through six categories that keep me grounded and specific:

1. Environmental: Where am I? A bar? A dungeon? A grocery store?

2. Emotional: How do I feel right now?

3. Contextual: What just happened before this line?

4. Physical: What am I wearing? Am I tired? Am I strong?

5. Psychological: What’s on my mind? Do I have a secret? A conflict?

6. Social: How do I interact with others in this world?

Answering even two or three of these quickly can transform a flat read into something alive.

Sometimes I get copy for something I couldn’t care less about—say, an oil change. In those moments, I swap it out in my imagination for something I do care about, something that actually excites me. My body, my breath, even my voice instantly shift. Suddenly, I’m connected, and the listener feels that.

Every spec I see these days calls for “grounded” performances. Realism, emotional core, choices that feel intentional. Bold doesn’t mean fake—it means clear. It means believable.

When you make that one strong emotional choice and commit to it, you create something that lasts beyond the audition.

Next time you step into the booth, hit record right away. Play with one big emotional choice. Answer a couple of my six category questions. Even in a short spot, let yourself lean into the invisible audience, into the story you’re telling.

You’ll feel the difference—and so will the people listening.

I put together a 45 Character Question Checklist to help you build characters fast. It’s a quick reference to keep you grounded and connected no matter the script.

📩 Want it? Email me at mandy@actingbusinessbootcamp.com and I’ll send it to you.

If you’re looking for coaching in voiceover or creative entrepreneurialism, that’s my wheelhouse. And if you’re focused on on-camera, legit, or core work, my co-host Peter Pamela Rose is your person—email her at peter@actingbusinessbootcamp.com .

Helping actors tell stories and follow their dreams is one of my favorite things to do. So go kick some ass this week, and remember: all voiceover work is character work.