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Social Media Feeds Are Just Catalogues Now

Social Media Feeds Are Just Catalogues Now

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When was the last time a friend’s big life update sat at the top of a feed? In this solo episode, Shane Hewitt breaks down how algorithms have buried connection under commerce. What once promised community now feels like a digital department store, with ads, influencer collabs, and curated junk mail dominating the scroll. Drawing on the nostalgia of flipping through thick Sears catalogues, Shane reflects on how feeds have shifted from social sharing to relentless selling. This candid take explores what’s lost in the process, why genuine connection matters, and how to rethink the role of technology in daily life.

@iamshanehewitt, shanehewitt.ca

Originally aired on 2025-09-24

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