Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relationships remain the cornerstone of successful affiliate programs.

Talking points include:

• How humbl.ai's data platform is cutting through industry misinformation by providing accurate SEO and PPC insights
• Why building personal relationships with affiliates goes far beyond business transactions
• The shift from chasing big-name affiliates to identifying and nurturing smaller, high-growth partners

Listen to find out more about:

• How to identify high-growth small affiliates using month-on-month data analysis
• Why paying affiliates early can accelerate partnership growth and loyalty
• Tero's upcoming platform developments that will further revolutionise affiliate marketing insights

Key segments of this podcast and where you can tune in to go direct:

[02:17] Tero's iGaming journey from 2006 and first glimpse into affiliate marketing

[23:00] Finding quality affiliates: why the ones who find you aren't always the best

[28:08] A round-up of top tips shared

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

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