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Why I’m Rebranding After 7 Years—and What’s Next

Why I’m Rebranding After 7 Years—and What’s Next

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 This episode marks a huge milestone—the official rebrand of this show from The Influencer Podcast to Woman of Influence. After seven and a half years, thousands of conversations, and an evolution in both my work and myself, I knew it was time to let go of a title that no longer aligned and step fully into the next chapter. In this episode, I take you behind the scenes of this decision, the identity shifts that brought me here, and why true influence isn’t about followers or performance—it’s about legacy, leadership, and faith. I also walk you through my Identity Elevation Framework—the three buyer identities (former self, working self, and highest self)—and why aligning your message to your highest self buyer is the key to building a business that feels light, sustainable, and deeply aligned. You’ll hear how I’m raising my own standards, what you can expect from Woman of Influence moving forward (including powerhouse guest conversations), and why this rebrand is so much more than a name change—it’s an invitation for you to rise with me. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Introduction and Major Announcement 00:51 Reflecting on the Past: The Influencer Podcast 02:56 The Shift: Identity Elevation Framework 04:25 Understanding Buyer Identities 06:50 Embodying the Highest Self Buyer 08:38 Personal Evolution and Leadership 12:54 Podcast Evolution: New Format and Guests 16:55 Final Thoughts and Call to Action QUOTABLES: “  If your clients are a reflection of your former self, of your working self, your business will always feel heavier than it should.  But when you start speaking to and messaging to the highest buyer identity? You don't just grow, you literally expand.” - Julie Solomon “   We live in a time where we consume without thinking, where we confuse information with wisdom, where we think that the more we know, the more we care. But influence is not about consuming more. It is about embodying truth and faith because that is what cultivates true influence and impact. Influence without truth is just performance. Influence with faith becomes your legacy.” - Julie Solomon RESOURCES: 💡Just Launched: The Growth Collective: Monthly Coaching With Me—for just $1 Your content deserves to convert, not just be seen. Inside The Growth Collective, you get: Monthly live coaching from me to sharpen your message and content strategy Access to my Content Catalyst custom-built AI tool that help you write content that actually sells A behind-the-scenes look at how I create content that leads to real revenue And you can try it today—for just $1. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [TREAT YOURSELF TO BETTER BASICS] Soft, supportive, second-skin essentials are here. Shop the Fits Everybody Collection today. [TURN LEARNING INTO ACTION] Apply insights from the world’s best right away. Start your membership today and get 15% off. [YOUR BUSINESS, YOUR WAY] From branding to checkout, Shopify gives you full control. Start building for just $1/month.
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