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Collaborative Disruption

The Walmart and P&G Partnership That Changed Retail Forever

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Collaborative Disruption

Auteur(s): Tom Muccio
Narrateur(s): Kevin Moriarty
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Collaborative Disruption is an insider’s account of the relationship between two of the most successful companies on the planet—Walmart and Procter & Gamble—and the transformative impact their collaborative strategy has had on their business for more than thirty years, particularly in the retail industry. Their innovative partnership produced what has come to be known as the “one-company model,” an approach that has fundamentally changed how suppliers and their retail customers interact with each other.

Tom Muccio, who led the team at P&G that innovated this concept with Walmart, outlines how the two firms broke through silos, self-interest, short-termism, and suspiciousness to forge a mutually beneficial partnership focused on trust, shared information, and transparency. A masterclass in this model of collaboration that has been key to the success of several of the biggest companies around the world, Collaborative Disruption at its heart is a book about change management and vision.

The book is published by Epic Books, in association with University of Arkansas Press. The audiobook is published by University Press Audiobooks.

©2024 Tom Muccio (P)2025 Redwood Audiobooks Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie Entreprise Gestion Direction Marketing

Ce que les critiques en disent

"The perfect book to read and share with your team.” (Ken Blanchard, coauthor of The New One Minute Manager)

“Tom’s teachings in Collaborative Disruption have informed many of my leadership beliefs." (Robert A. McDonald, 8th Secretary of the Department of Veterans Affairs)

"Reading this book will help you see how form­ing mutually beneficial relationships plays a vital role in building strong business results." (Garry Ridge, The Culture Coach)
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