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Sales Gravy: Jeb Blount

Sales Gravy: Jeb Blount

Auteur(s): Jeb Blount
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 From the author of Fanatical Prospecting and the company that re-invented sales training, the Sales Gravy Podcast helps you win bigger, sell better, elevate your game, and make more money fast.2024 Jeb Blount, All Rights Reserved Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • 4 Behaviors That Put You on the Top Sales Producer Board (Money Monday)

    4 Behaviors That Put You on the Top Sales Producer Board (Money Monday)
    Mar 15 2026
    Have you ever had a moment where the answer you were looking for was right in front of you? I’m talking about a giant neon sign moment where you realize that a strategy is working, and the proof is undeniable. Today, I want to share a quick story about an unexpected moment of validation that I recently had, and the valuable lesson that every top sales producer needs to keep front of mind. The Annual Sales Summit That Changed Everything I have a client that I’ve worked with for several years now. Each month, I deliver virtual training workshops focused on different areas of sales. Some months our topic will be on prospecting best practices, and other months we may focus on things like sales negotiation skills or how to advance deals in the pipeline. These workshops are optional for the sales team to attend at this particular company. So recently, I was invited to attend their annual sales summit. It was the first time that I’d be putting faces to names and shaking hands with the people who showed up to my sessions, month after month. It was a pretty big event. There were hundreds of members of the sales team from around the US. After grabbing my badge at the registration desk, I walked towards the main event space, and the sound of hundreds of conversations filled the room. It was that feeling of energy and the buzz of excitement when you’re surrounded by people who are having fun together. As I walked through the mingling crowds, I saw it. There was a giant board, I’m guessing about five feet tall, and at the top it read “Top Producers of the Year.” Now, if you’re in sales, you know what these boards represent. It’s the ultimate recognition and a testament to your consistency, grit, and incredibly hard work. I found myself looking through the photos and the names. These were my clients’ top producers, the ones who really earned their spot. And as I looked at each photo, a pattern started to emerge. I noticed a face that I recognized and then another. And then another. I couldn’t help but start to smile as I kept scrolling through this list of the fifteen names on the wall. All but one of them were people who were showing up to the monthly workshops month after month. I was shocked. Not just proud, but genuinely humbled. Now, I’d like to believe that our training played a part in their success. But the truth is, they earned it. Their spot on that board, their results, their massive recognition—it was a direct reflection of the continuous investments that they had been making in themselves. They didn’t wait to be great. They were proactively working on stepping up their skills one month at a time. What You Need to Remember Now, if you take one thing from this article, let it be this: top producers don’t wait for success. They prepare for it. That board wasn’t just a list of the most talented sales reps. It was also a list of the most intentional. It was a direct consequence of four behaviors that they had displayed: Showed up to the monthly workshops even though they were optional.Asked hard questions in these workshops.Applied new techniques and tools and put them into action immediately.Treated sharpening their skills as a non-negotiable. Here’s the truth: the person who dedicates one hour a week to getting better will always beat the person who’s naturally gifted but a little lazy. Intention beats talent every single time. 6 Best Practices to Inject Intention Into Your Week So how do you inject that kind of intention into your own week? Here are six best practices to help you: Show Up Before You Need To These top sales reps on the board didn’t wait for their production to dip before they started investing in training. They were already winning, and they still kept showing up. Skill building is like compounding interest. Small, consistent investments create exponential returns. Treat Sales Training Like a Workout You don’t go to the gym once and expect to be in shape. You show up three times a week for a year. That’s how you need to approach your professional development. Consistency is greater than intensity. Every session you attend adds a new tool, a perspective, or an edge to sharpen your game. Decide That You Are Always a Learner The reps who excelled weren’t afraid to ask questions that other people might consider basic. They were seeking clarity, not just validation. Remember, ego is expensive. Curiosity is profitable. Never stop being the most curious person in the room. Don’t Confuse Activity for Growth Many sales reps are busy; they’re active. But how many are truly intentional about growth? Top producers set aside uninterrupted time for professional development even when their schedule is getting full. So block out time to get better, not just to do more. Implement One Thing Immediately After attending a workshop or even listening to a podcast episode, challenge yourself to pick one tactic to put into action within twenty-four hours. Knowledge...
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    9 min
  • How to Know What High Ticket Sales Prospects Actually Want

    How to Know What High Ticket Sales Prospects Actually Want
    Mar 12 2026
    Morgan Keim, founder of Ocean Ridge Capital, raised over $400 million in venture capital before he turned 35. One of his companies alone pulled in over $300 million pre-revenue—convincing pension funds and VCs to invest hundreds of millions in a company that hadn’t made a single dollar yet. On a recent Sales Gravy podcast, he broke down exactly how he did it. The surprising truth? It had almost nothing to do with the pitch itself. “Your single biggest tools in your toolkit are going to be your eyes and ears,” Morgan said. “It’s about listening and seeing where your prospect is and what they really want. That might be different than the words they use.” Consider this: only 7% of communication comes from actual words. Another 38% comes from tone, and the remaining 55% shows up in body language and nonverbal cues. If you’re in high-ticket sales, you’re probably spending most of your time perfecting that 7%, while missing the other 93% of what your prospect is really telling you. What You’re Missing in Every Conversation Most salespeople obsess over crafting the perfect email. They rehearse their pitch until it’s flawless. They tweak their value proposition endlessly. All of that lives in the 7% of communication that comes from words. Meanwhile, prospects are giving away everything you need to know through their tone, body language, and the questions they ask—or avoid. Morgan learned this quickly when raising capital for a food tech startup. Different investors wanted completely different things, even when they all said they cared about “returns.” One investor cared deeply about sustainability and environmental impact.Another focused purely on velocity of capital and exit timelines.A third had unusual mandates that weren’t apparent until Morgan listened carefully in person. “It all comes down to having a real understanding of the emotion that person’s feeling, the desired state of where they want to be,” Morgan explained. “Living in that reality of who they are and what they want.” High-ticket sales often fall apart here. Salespeople treat follow-up like a broadcasting exercise: same message, same pitch, same value proposition to everyone because it’s “efficient.” Efficiency without effectiveness is wasted motion. The Language Barrier Costing You Deals There’s a language of entrepreneurial speak, a language of corporate speak, and a completely different language people use at home. You might communicate seamlessly with colleagues, but explaining your day to your spouse can feel like speaking a foreign language. The same disconnect happens between you and your prospects. Most sellers speak “sales language,” while their buyers speak business or personal language. Top salespeople code-switch naturally. They pick up on how prospects talk, the patterns they use, and the words that matter to them—and mirror that style back. In high-ticket sales, you’re asking someone to make a significant investment. They need to feel understood before they’ll trust you with that decision. Take an HR leader versus a marketing leader in the same organization: HR cares about employee retention, engagement, and compliance.Marketing focuses on campaign ROI, conversions, and brand lift. The same pitch to both? One will check out halfway through the first sentence. Understanding Their Desired State Make the prospect the hero of the story. Put your ego aside. Stop thinking about your quota. Focus entirely on their desired outcome. Morgan never leads with what Ocean Ridge Capital offers. He starts by understanding their situation: Are they trying to create passive cash flow?Looking for tax efficiency after selling a business?Building generational wealth for grandchildren? Each scenario requires completely different emotional framing. A person focused on legacy thinks about family and long-term impact, while a recent entrepreneur selling for eight figures cares about protecting capital and deploying it efficiently. Same product, completely different language. Send the same follow-up email to both, and you’re solving the wrong problem for one of them. How This Changes Your Follow-Up Strategy Once you realize that 93% of your communication lives outside words, your follow-up strategy has to change. Morgan uses multiple channels: Video messages let him read facial expressions and body language.Phone calls provide tone, pacing, and emphasis that email strips away.Handwritten notes show he’s willing to slow down in a world that automates everything.Educational content positions him as a resource, not just a seller. He runs A/B/C testing across messaging angles because he can’t assume he knows what a prospect wants. When someone doesn’t respond to initial outreach, he shifts to “passive value creation”—delivering insight, education, and context—while still prospecting actively through multiple channels. Every touchpoint adds value. Every channel gives a new way to read ...
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    34 min
  • When Your Product Is a Commodity, You Are the Differentiator (Ask Jeb)

    When Your Product Is a Commodity, You Are the Differentiator (Ask Jeb)
    Mar 10 2026
    Here’s a question that cuts to the heart of what makes sales hard: What do you do when your commodity is identical to every competitor’s, the buyer knows it, and the only lever they want to pull is price? That’s the challenge Ash from Chennai, India brought to me on a recent Ask Jeb episode. Ash works as a trader importing textile goods from Asian manufacturers and selling them into Spanish-speaking markets in South America and Spain. No proprietary product. No unique features. Pure commodity, all the way down. And yet Ash is holding customers. Getting repeat orders. Building relationships across borders and languages. He just needed a framework to understand why it was working and how to make it work even harder. The Trap Every Commodity Salesperson Falls Into When everything looks the same, most salespeople default to one of two bad moves: race to the bottom on price, or get paralyzed trying to explain a value they can’t articulate. Here is the brutal truth. Your buyer already knows the product is a commodity. They know they could go direct to the factory and cut you out entirely. They are not confused about that. What they are evaluating is whether the risk and hassle of cutting you out is worth the savings. Your job is to make sure the answer is always no. That requires you to stop thinking about what your product does and start thinking about what YOU do. Three Reasons Customers Keep Buying From Ash When I asked Ash why his good customers keep coming back, he gave me three answers that every salesperson in a commodity business needs to write down. You make it easy. Ash speaks Spanish. His customers speak Spanish. If they go direct to a Chinese or Vietnamese factory, they face language barriers, cultural friction, and communication breakdowns. Ash eliminates all of that. Business people will pay for less hassle. Time is money, and you are saving them both. You are someone they like and trust. Ash follows up. He wishes customers a happy New Year. He remembers what matters to them. That is not fluff. That is relationship equity that compounds over time. When customers feel like they can trust you, when a familiar voice picks up the phone, they do not want to start over with a stranger. You reduce financial risk. In Ash’s business, buyers put down a 20% deposit, sometimes a hundred thousand dollars or more, and pay the balance when the container arrives. The nightmare scenario is that container showing up full of the wrong product. Ash’s company has been operating for over 20 years. They do what they say they are going to do. That longevity is not just a stat. It is a security blanket. The Power of the Micro Story Knowing your value is half the battle. Being able to articulate it when a buyer pushes back on price is the other half. Here is what I told Ash: You need stories. Not case studies. Not bullet points. Short, vivid, real stories that make the risk of cutting you out feel tangible. Something like this: “I get it. You could go directly to the factory and save ten percent. Some of my customers tried that before working with me. One of them got a container full of product that was not what they ordered. It cost them more than they saved, and they had no one local, no one they trusted, to help them fix it. That is why they work with me now.” That story is doing three things at once. It validates the buyer’s instinct to compare prices. It quantifies the real cost of the cheaper alternative. And it positions you as the solution to a problem they have not had yet but definitely do not want. If you are newer to sales and do not have your own stories yet, go talk to your senior teammates. Read industry articles. Find examples of what goes wrong when buyers skip the middleman. Then make those stories part of your standard value conversation. Not Every Buyer Is Your Buyer This is the part that stings a little, but it is important. Some buyers are going to push back on your margins until the conversation goes nowhere. They will tell you the price they need, and if you cannot hit it, they will walk. That is okay. What they are telling you is that they do not value what you bring to the table. They want the cheapest option, and that is a legitimate business decision. They are just not your customer. Your job is not to convert every skeptic. Your job is to keep your pipeline full and find the buyers who genuinely value ease, safety, and responsiveness. Those are the ones who become long-term accounts. Those are the ones who, two or three years in, cannot imagine buying from anyone else. Ash is already doing this well. He has visited customers in Mexico, Colombia, and Spain. He has done office meetings and factory tours. When a customer says yes to a visit, they are telling you something: you matter to us. That is what I call an engagement test, and Ash is passing it. Your Value, Packaged Simply In commodity sales, your pitch does not need to be complicated. It needs to be consistent. Here is...
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    14 min
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