The Challenger Sale
Taking Control of the Customer Conversation
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
0,99 $/mois pendant vos 3 premiers mois
The Challenger Sale
Acheter pour 17,48 $
-
Narrateur(s):
-
Matthew Dixon
-
Brent Adamson
-
Auteur(s):
-
Matthew Dixon
-
Brent Adamson
À propos de cet audio
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.
Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Vous pourriez aussi aimer...
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Auteur(s): Keenan
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
- Version intégrale
-
Au global101
-
Performance83
-
Histoire82
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
-
Great book for Selling!
- Écrit par linh Diep le 2021-01-12
Auteur(s): Keenan
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- Auteur(s): Matthew Dixon, Ted McKenna
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
- Version intégrale
-
Au global8
-
Performance6
-
Histoire6
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...
-
-
great read
- Écrit par abithab ragunathan le 2022-12-07
Auteur(s): Matthew Dixon, Autres
-
To Sell Is Human
- The Surprising Truth about Moving Others
- Auteur(s): Daniel H. Pink
- Narrateur(s): Daniel H. Pink
- Durée: 6 h et 6 min
- Version intégrale
-
Au global206
-
Performance173
-
Histoire173
#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According...
-
-
a true and honest opinion
- Écrit par MarkSugar306 le 2018-09-18
Auteur(s): Daniel H. Pink
-
Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- Auteur(s): Jeb Blount, Mike Weinberg - foreword
- Narrateur(s): Jeb Blount, Jeremy Arthur
- Durée: 8 h et 21 min
- Version intégrale
-
Au global10
-
Performance7
-
Histoire7
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
-
-
What you don’t want to hear, but need to
- Écrit par Mr. Michael R. Hall le 2025-08-29
Auteur(s): Jeb Blount, Autres
-
Cold Calling Sucks (and That's Why It Works)
- A Step-by-Step Guide to Calling Strangers in Sales
- Auteur(s): Armand Farrokh, Nick Cegelski
- Narrateur(s): Armand Farrokh, Nick Cegelski
- Durée: 4 h et 9 min
- Version intégrale
-
Au global12
-
Performance8
-
Histoire8
Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.
-
-
Cold calling rocks
- Écrit par Utilisateur anonyme le 2024-08-28
Auteur(s): Armand Farrokh, Autres
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- Auteur(s): Chris Voss, Tahl Raz
- Narrateur(s): Michael Kramer
- Durée: 8 h et 7 min
- Version intégrale
-
Au global6 272
-
Performance5 041
-
Histoire5 025
This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home. Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a...
-
-
Listened to it 2 times in 1 week
- Écrit par Jonah Ferguson le 2018-07-20
Auteur(s): Chris Voss, Autres
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Auteur(s): Keenan
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
- Version intégrale
-
Au global101
-
Performance83
-
Histoire82
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
-
Great book for Selling!
- Écrit par linh Diep le 2021-01-12
Auteur(s): Keenan
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- Auteur(s): Matthew Dixon, Ted McKenna
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
- Version intégrale
-
Au global8
-
Performance6
-
Histoire6
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...
-
-
great read
- Écrit par abithab ragunathan le 2022-12-07
Auteur(s): Matthew Dixon, Autres
-
To Sell Is Human
- The Surprising Truth about Moving Others
- Auteur(s): Daniel H. Pink
- Narrateur(s): Daniel H. Pink
- Durée: 6 h et 6 min
- Version intégrale
-
Au global206
-
Performance173
-
Histoire173
#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According...
-
-
a true and honest opinion
- Écrit par MarkSugar306 le 2018-09-18
Auteur(s): Daniel H. Pink
-
Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- Auteur(s): Jeb Blount, Mike Weinberg - foreword
- Narrateur(s): Jeb Blount, Jeremy Arthur
- Durée: 8 h et 21 min
- Version intégrale
-
Au global10
-
Performance7
-
Histoire7
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
-
-
What you don’t want to hear, but need to
- Écrit par Mr. Michael R. Hall le 2025-08-29
Auteur(s): Jeb Blount, Autres
-
Cold Calling Sucks (and That's Why It Works)
- A Step-by-Step Guide to Calling Strangers in Sales
- Auteur(s): Armand Farrokh, Nick Cegelski
- Narrateur(s): Armand Farrokh, Nick Cegelski
- Durée: 4 h et 9 min
- Version intégrale
-
Au global12
-
Performance8
-
Histoire8
Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.
-
-
Cold calling rocks
- Écrit par Utilisateur anonyme le 2024-08-28
Auteur(s): Armand Farrokh, Autres
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- Auteur(s): Chris Voss, Tahl Raz
- Narrateur(s): Michael Kramer
- Durée: 8 h et 7 min
- Version intégrale
-
Au global6 272
-
Performance5 041
-
Histoire5 025
This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home. Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a...
-
-
Listened to it 2 times in 1 week
- Écrit par Jonah Ferguson le 2018-07-20
Auteur(s): Chris Voss, Autres
Ce que les critiques en disent
“The amazing thing is that the Challenger sales rep has been hiding in plain sight all these years. The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery.”
—Dan James, former chief sales officer, DuPont
“This is a must-read book for every sales professional. The authors’ groundbreaking research explains how the rules for selling have changed—and what to do about it. If you don’t want to be left behind, don’t miss this innovative book that provides the new formula for selling success.”
—Ken Revenaugh, vice president, sales operations, Oakwood Temporary Housing
“Groundbreaking, timely, and disciplined research—presented in a way that is both intuitive and completely actionable—that has already had an impact on our organization by creating a customer lens that enhanced our sales recruiting, hiring, training, and deployment.”
—Jeff Connor, senior vice president and chief growth officer, ARAMARK Global Food, Hospitality and Facility Services
“The Challenger Sale shows you how to maintain control of the complex sale. The output of this superbly researched body of work is that you will know how to better differentiate your organization, your offering, and yourself in the mind of the customer.”
—Adrian Norton, vice president, sales, Reckitt Benckiser Pharmaceuticals
“There is a healthy dose of constructive tension throughout this brilliant book. Tension that will bring insight and clarity into how customers buy today and how your sales team must sell. If you are seeking to raise the bar in your sales organization, The Challenger Sale is a must-read.”
—Tom Meek, vice president, sales, Henkel Adhesives Technologies
Very insightful
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Love this
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Keeps freezing while playing.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Many great insights.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Must have for sales people
Un problème est survenu. Veuillez réessayer dans quelques minutes.