As Google rolls out AI Overviews and search continues to evolve, traditional SEO tactics like keyword rankings and backlinks are no longer enough.

In this episode of SEO Talk Spaces (Ep. 103), we dive into how brand mentions, entity recognition and trust signals are becoming the new SEO currency.

🚀 From cited content in AI Overviews to the role of digital PR, UGC, and structured data, we unpack:

• How branded queries actually boost CTR even in AI results

• Why unlinked brand mentions may matter more than backlinks

• What smaller brands can do to compete with enterprise players

• New KPIs and reporting methods to track brand visibility in AI search

• And the mindset shift every SEO team needs to embrace in 2025

This isn’t just about staying visible, it’s about becoming unmissable in the age of AI

From Pages to Passages: Structuring Content for AI Answers

Search is changing and so must your content strategy.
In this episode of SEO Talks Spaces, we explore how AI engines like Google, ChatGPT and Perplexity are no longer scanning full web pages but instead extracting high-value passages that answer specific questions.

We dive into:
🔹 Why passage-level structuring improves AI visibility
🔹 The shift from keyword density to “relevance engineering”
🔹 How schema, clean HTML, and modular formatting help LLMs understand your content
🔹 Whether long-form or snackable content wins in an AI-first world
🔹 Future-proofing your content strategy in the age of AI overviews and zero-click search

Featuring insights from SEOTalkers, this conversation blends SEO fundamentals with bleeding-edge tactics for today's search landscape.

Tune in if you want your content to be seen, cited, and surfaced - by humans and machines.

In this episode, the SEO Talk crew dives into one of the hottest debates of 2025 - is informational content still worth it?

We explore why traffic from Google is changing fast, what AI Overviews mean for top-of-funnel strategies and whether brands should still invest in blog content.

You’ll hear real-world takes from SEO pros across the globe and actionable insights to help you rethink your content strategy beyond rankings and pageviews.

Perfect for SEOs, content marketers and curious creators. Don’t miss this one - it's our 99th!

🎙️ #SEOTalk Spaces Ep. 98 — Decoding Google I/O 2025 for SEO

Google just flipped the Search script at I/O 2025 and this episode unpacks every shift.

From AI Overviews to Gemini-powered search, we dive into what it all means for SEO professionals, content marketers, and brands.

• 🔍 Inside this episode:
  • How AI is rewriting the SERP layout
  • Is keyword ranking dead?
  • What contextual and personalized search really means
  • The rise of semantic SEO and entity-based strategies
  • Will backlinks still matter?
  • How to adapt hiring, KPIs, and content for the AI-first era

Whether you're an SEO strategist, content lead, or curious about what's next - this one’s for you.

Stay curious. Stay visible. Stay ahead.
🎧 Tune in now.

The classic content funnel — TOFU, MOFU, BOFU — is being turned on its head.

In this episode of #SEOTalk, Parth Suba, Malhar Barai and other leading speakers unpack how AI-driven search is rewriting the rules of content discovery, engagement, and conversion. From Google's AI Overviews to shifting user behavior, the funnel is no longer linear and marketers must evolve with it.

We dive into:

• Why E-E-A-T isn’t just a framework — it’s your new survival kit

• How to create content that satisfies "Needs Met" and not just algorithms

• What’s replacing clicks as the new SEO KPI (hint: impressions might not be enough)

• Real-world tactics for structuring content that connects with both LLMs and decision-makers

• Whether long-form content is dead or simply reborn

Packed with hard truths, honest examples, and tactical tips, this episode is for SEOs, content strategists, and marketers navigating a world where the funnel is no longer fixed - it’s a flywheel

Is intent-driven SEO still relevant when platforms serve content before we even search?

🎙️ What’s inside:

• Search vs. Discover, decoded – how Google’s EEAT signals stack up against TikTok’s engagement-first algorithm

• Data you can’t ignore – where traffic is really coming from in 2025

• Future-proof tactics – blending keyword optimization with feed-friendly storytelling

• Action plan – quick wins for marketers, creators, and brands to stay discoverable everywhere

  
  

Whether you manage enterprise SEO or craft short-form videos, this conversation will sharpen your strategy for a world where algorithms are both gatekeepers and guides. Plug in, take notes, and future-proof your visibility!

Conversions or Traffic – What Matters Most?

In a fast-changing SEO world dominated by AI updates and shifting search behaviors, what's more critical for your brand's success — more traffic or better conversions? 🤔

In this episode, we dive deep into:
✅ Why high traffic doesn't always mean high business impact
✅ How to balance early-stage traffic building with long-term conversion goals
✅ Real-world examples of brands choosing traffic over conversions (and vice versa)
✅ The importance of understanding user intent to drive real results
✅ How SEO and CRO teams can collaborate to boost true performance

Whether you’re a startup founder, an SEO strategist, or a marketer trying to make smarter decisions, this conversation will give you fresh perspectives, practical tips, and actionable insights you can start using immediately.

🎧 Tune in and discover why sometimes less traffic can lead to bigger success!

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is meant to reward trustworthy content—but what happens when marketers start faking it?

In this eye-opening episode of #SEOTalk, the panel unpacks the controversial BrightonSEO talk by Emma Elizabeth on how brands are simulating E-E-A-T to rank higher. From AI-generated bios to fake endorsements, we explore:
🔍 What "faking E-E-A-T" really looks like in practice
⚖️ The ethical gray areas between simulation and deception
📉 Why this tactic might offer short-term wins but long-term penalties
📌 How Google may or may not detect faked credibility
💡 What real E-E-A-T should look like in 2025 and beyond

Whether you're an SEO trying to scale fast or a brand aiming for sustainable growth, this episode offers critical insights and practical boundaries for earning trust in Google's eyes.

🎧 Tune in and decide for yourself: is it a clever strategy or a ticking time bomb?