You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy.

Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call.

Key Take-aways

• 60 percent of conversions come from the offer, not the page design
• Value stacking like bundles, gifts, or guarantees creates perceived value
• Urgency can drive conversion lifts of over 300 percent
• A low price doesn’t mean a good deal unless the value feels high
• Test how much value to stack before it feels "too good to be true"
• Focus on your top three products and ask if they have an actual offer or just a price
• Lifetime warranties and bonuses can justify higher pricing and boost trust
• Your time is better spent crafting irresistible offers than tweaking page elements

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

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