
005: How to Ditch SEO Word Salad & Craft a 30-Second Elevator Pitch That Connects
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In this episode, Lisa Bradshaw breaks down how to craft an elevator pitch that’s clear, heart-led, and memorable. Hear how she guided a client who was stuck in word salad mode reframe her pitch using what Lisa calls the umbrella story.
And find out what happened when she was asked to give my dream elevator pitch—to Sylvester Stallone. (Because sometimes the clearest way to teach story is to tell one.)
If you’ve ever fumbled your pitch opportunity or just want to make sure you’re ready when it comes, this episode shows you how to get ready and lead with story.
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