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A few weeks ago my Meta Business Suite got hacked. My Instagram reach tanked, and I couldn't post for almost two weeks.

It was stressful, frustrating, and it made me face a hard truth: if Instagram disappeared tomorrow, I’d lose my connection with my audience overnight.

That’s when I realized — the most important thing you can do as a creator or entrepreneur is to own your audience. And that starts with building an email list.

In this episode, I’ll break down exactly why relying on one platform is dangerous, how to create a lead magnet that actually works, and simple ways to start protecting your business now.

• Why relying on Instagram alone is a dangerous game

• The real purpose of a lead magnet (and how to create one that attracts your audience)

• Examples of lead magnets across different niches you can model today

• How to move followers from social into your email list

• Why diversifying your platforms is the only way to protect your future

BEST FREE CONTENT RESOURCES:

• The 5-Day Viral Content Blueprint (https://stan.store/enricoincarnati/p/the-5day-viral-content-blueprint)
• Grab the full plug-and-play content calendar HERE
• 7-Day Content Playbook (https://bit.ly/7-day-content-playbook) (The psychology-driven content strategy that will 10x your engagement)
• 30 Viral Hooks Guide (https://bit.ly/viral-hooks-guide) (30 proven hooks to grab attention and drive real business results)

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• Use my Viral Video Scripting Template - https://bit.ly/viral-script-template
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