Starting a business rarely goes the way you expect - and the same is true for coaching.

Ben Larzabal, coach and entrepreneur who’s learned the hard way what really works (and what doesn’t), shares his 5 most impactful lessons for coaches.

From scraping together his first thousand dollars in a cramped apartment to scaling a business past $1.5M ARR, Ben distills his journey into five hard-won lessons every coach needs to hear.

These aren’t abstract theories - they’re raw stories of failure, clarity, and breakthrough that will help you avoid costly mistakes and speed up your growth.

If you’re serious about building a coaching business that actually lasts, this episode is for you.

In this episode:

0:00 Intro

1:26 Lesson 1: Show, Don't Tell

11:40 Lesson 2: Solve To Sell

18:45 Lesson 3: Gifts Over Skills

33:14 Lesson 4: Your Business Model Is Your Product

44:12 Interlude: The 5 Levels of Awareness for Marketing

59:47 Lesson 5: Look for Felt Problems

Resource:

Ben's LinkedIn: https://www.linkedin.com/in/ben-larzabal/

Rocky Garza: https://www.rockygarza.com/

Buy Back Your Time by Dan Martell: https://www.amazon.com/dp/059342297X

Simple Marketing for Smart People by Billy Broas: https://www.amazon.com/dp/B0D66H733H/

The Prosperous Coach by Chandler and Litvin: https://www.amazon.com/dp/1600250300/

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Book a call with me to see if a podcast could grow your business: https://calendly.com/proclaimpodcasting/podcast-discovery-call