Episode Number: 103

Date: August 25, 2025

Duration: 38:41

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Ryan Chute

Company: Wizard of Ads

Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.

Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.

If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.

• Why traditional “me-too” marketing makes your business invisible.
• How entertainment and storytelling build trust and memorability.
• The difference between values and beliefs—and why your brand needs the former.
• Why radio remains one of the most cost-effective and powerful advertising tools.
• How to use brandable chunks (jingles, slogans, hooks) that customers will sing back to your team.
• Why operations must deliver before marketing can accelerate growth.

00:00 – Welcome & Introduction to Ryan Chute

02:00 – Ryan’s Journey into Marketing & Wizard Academy

06:00 – Why Most Digital Marketing Misses the Mark

10:00 – How Wizard of Ads Creates Memorable Brands

14:00 – The Power of Entertainment in Marketing

19:30 – Spending Less on Marketing by Playing the Long Game

21:30 – What Business Owners Must Fix Before Budgeting Ads

24:00 – Values vs. Beliefs: The True Core of Branding

27:30 – Marketing as More Than Ads: Operations & Delivery Matter

29:00 – The Surprising Power of Radio Advertising

33:00 – A Marketing Challenge for Listeners

36:00 – How to Connect with Ryan Chute

37:15 – Closing Thoughts

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