What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.

I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what’s getting clicks, and what you can start doing today without burning out or going into content overload.

If you want to make TikTok work for your beauty biz—this one’s for you.

What you’ll learn in this episode:

• Why the viral chase is killing your momentum (and what to do instead)
• The mistake most beauty pros make with hashtags (it’s costing you $$$)
• Why “boring” videos might secretly be your best performers
• How to get TikTok’s creepy-smart algorithm to actually work for you
• Why putting your face—and your opinions—on camera is game-changing
• How to start posting on TikTok without doubling your workload
• How storytelling can turn casual viewers into obsessed, loyal clients
• The pros and cons to controversial posts that reach beyond your audience
  
  

There are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one’s gonna light a fire!

Resources:

• Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder!
  Check it out here: https://f.mtr.cool/WRLGLA
• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm