Summary

In this episode of the Imperfect Cheerleader podcast, host Jasmine Neely engages in a deep conversation with mentor Kevin Hyrams about the multifaceted nature of failure, the importance of resetting and persistence, and the transition from corporate life to entrepreneurship. Hyrams shares his journey of founding SideReal Global, emphasizing the role of innovation in dance and the necessity for dancers to embrace their identity as brand ambassadors. The discussion also touches on the evolving landscape of pro cheerleading, the need for better pay, and the potential for future trends in the dance industry. In this engaging conversation, Kevin R. Hyrams and Jasmine Neely explore the intersection of dance, branding, and personal success. They discuss the importance of shaping one's image in the dance industry, the value of dance in professional sports, and how success evolves over time. Kevin shares valuable lessons learned from the women in his life and emphasizes the need for authentic support systems to overcome fear and achieve goals. The discussion wraps up with rapid-fire insights, highlighting the significance of authenticity and the power of community in personal and professional growth.

Chapters

00:00 The Importance of Resetting and Persistence

03:56 Navigating Personal Loss and Regret

05:22 Transitioning from Corporate to Entrepreneurship

08:28 The Birth of SideReel Global

11:19 Innovating in Business: Meeting Client Needs

14:08 The Role of Dancers as Brand Ambassadors

17:10 Leveraging Innovation in Performance

19:59 Building Relationships and Networking

23:03 The Future of Dance and Business Integration

40:20 NIL Opportunities for Dancers

42:11 The Value of Dance Teams in Sports

44:59 Maximizing Brand Ambassadors

47:44 Innovative Ideas for Dance Teams

50:47 The Importance of Understanding Dance

52:48 Redefining Success in Dance

56:14 Future Trends in Dance and Technology

01:04:34 The Role of Arts in Society

01:14:25 Defining Personal Success

01:22:05 Carrying a Legacy

01:23:26 Influence of Women in Life

01:26:32 Lessons from Family

01:28:21 Support from a Partner

01:30:45 Empowering Women in Medicine

01:32:13 Respecting Women and Traditions

01:34:15 Overcoming Fear of Failure

01:38:24 Building Authentic Support Networks

01:40:06 Rapid Fire Insights

01:51:03 Looking Ahead

Kevin Hyrams biography

Kevin R. Hyrams is an innovative business leader and entrepreneur, serving as the Managing

Director and Founder of Sidereal Global, LLC. Under his visionary leadership, this diversified holding company excels in business development, branding, digital media, and private equity engagement. Kevin is renowned for integrating advanced technologies with strategic foresight, driving sustainable growth and delivering measurable client success. Sidereal Global reflects Kevin’s dedication not only to entrepreneurial excellence but also to creating solutions that connect business innovation with community betterment.

Kevin’s career is defined by a global perspective and large-scale operational expertise. At Eastman Kodak Company, he managed operations spanning 35 countries across North and South America, crafting market-specific strategies that led to double-digit profit growth.

At Bank of America, Kevin brought his expertise to the digital landscape as Senior Vice President of Consumer E-Commerce Services. Overseeing platforms serving more than 25 million users, he drove a 17% increase in digital engagement and expanded mobile banking adoption to 2 million users within a year. Kevin’s contributions extend to board service for several organizations, including the Second Harvest Food Bank of Metrolina, TEGNA/WCNC-TV, and the Urban League of Central Carolinas, where his strategic guidance continues to make a meaningful impact.

Social media and where to find Kevin:

@krhyrams

Sidereal Global everywhere