• #181: Brand, Demand and the 5 BEs Framework - build a full funnel GTM Strategy

  • May 4 2025
  • Durée: 29 min
  • Podcast

#181: Brand, Demand and the 5 BEs Framework - build a full funnel GTM Strategy

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  • Résumé

  • Why Your B2B GTM Strategy Needs the 5 BEs Framework Now

    Most B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales around your Ideal Customer.


    That’s why we created the 5 BEs Framework.


    This week, we show you how to move beyond demand generation and build a complete go-to-market strategy—tailor-made for small B2B teams.


    We’ve used the 5 BEs to help B2B marketers in both small and large orgs drive more pipeline, get sales and leadership buy-in, and scale trust across the entire buying journey.


    Tune in and learn:

    + How the 5 Stages of Awareness connect brand and demand

    + Why Demand Gen marketers are the new GTM Architects

    + How to scale trust and pipeline—without more headcount


    This episode is a must-watch if you’re in a small marketing team and need a single system to punch above your weight, align your org, and make marketing finally feel like it's working.


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    🔗 Links + CTAs

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    💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency


    🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school


    🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course


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    🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses


    📺 YouTube: https://www.youtube.com/@theb2bplaybook

    📩 Newsletter: https://theb2bplaybook.com/newsletter/

    📚 Latest content: https://theb2bplaybook.com/

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    00:00 Why Small Teams Need a Complete GTM Framework Now

    01:00 The Origin Story of the 5 BEs Framework

    02:20 Should Brand and Demand Be Separate?

    03:50 One Budget, One Team: The Reality of Small Team Marketing

    05:20 Why Demand Gen Marketers Need to Think Bigger

    07:00 How the 5 Stages of Awareness Connect Brand & Demand

    08:40 Making Brand and Demand Work in Tandem

    10:20 The Power of Aligning Around Your ICP

    12:00 How Demand Gen Marketers Act as GTM Connectors

    13:40 BE HELPFUL: The Secret to Trust-Based Content

    15:20 How to Cut Through the Noise With Meaningful Content

    17:00 BE SEEN: Amplifying Trust With Smart Distribution

    19:00 Avoiding the Disconnect Between Brand & Performance

    21:00 BE BETTER: Operational Efficiency & Continuous Testing

    23:00 BE THE BEST: Where AI & Innovation Power the Flywheel


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    👥 Are you a B2B marketer in a small team??


    💰 Need to bring in more revenue for your company (so sales and your boss love you??)


    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools


    So you have everything you need to drive more revenue for your brand.


    See why other B2B marketers like you love The B2B Incubator


    Check out: https://theb2bplaybook.com/demand-gen...


    S07 E181 - The B2B Playbook

    #B2BMarketing #GoToMarketStrategy #DemandGeneration #MarketingStrategy
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