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Black Friday Is Coming:

Are Your Ads, Forecasts & Creatives Ready to Perform?

Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.

In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results.

From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.

They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events.

You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.

Link to Nathan's Post we discussed on the podcast here

• Customer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.

• Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.

• Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.

• Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.

• What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.

• VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.

• Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.

• Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.