Ken LaCroix, Chief Insight Officer at Insightful Partners, brings a sharp leadership lens to financial strategy. In this episode, he explains why a good CFO doesn’t just report history—they help leaders forecast and shape the future. Ken shares stories from the trenches, including uncovering a private jet buried in company expenses, and warns how these tactics might slash a company's valuation.

He breaks down common leadership missteps: over-reliance on a single client, underinvesting in marketing, and clinging too tightly to founder control. Ken pushes leaders to hand off responsibility, plan for exits—even if they never intend to sell—and value their businesses like an outside investor would. Whether you’re preparing for an acquisition or planning to pass the torch to the next generation, Ken's insights are direct, actionable, and critical for any serious business leader.

Want to learn more about Ken LaCroix's work? Check out their website at https://insightfulpartners.com.

Connect with Ken LaCroix on LinkedIn at https://www.linkedin.com/in/kenlacroix/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.