Michelle Griffin joins Craig Andrews to deliver a sharp message for leaders flying under the radar—visibility is not vanity, it's your responsibility. As founder of Brand Leaders and creator of the “Own Your Lane” framework, Michelle helps professionals become the go-to voice in their space. In this episode, she breaks down the four key steps of her method: Launch Your Vision, Articulate Your Difference, Navigate Your Brand, and Elevate Your Authority.

She argues that talent alone doesn’t get you noticed—strategic visibility does. Michelle challenges leaders to define their purpose, clarify their niche, and own a positioning that sets them apart. Her framework moves from internal clarity to external credibility, enabling leaders to drive impact, attract opportunities, and grow their authority. She also dismantles the myth that branding is only for big-budget companies. Her message is clear: if you’re not telling your story, someone else is—or worse, no one is.

Want to learn more about Michelle Griffin's work? Check out her website at https://michellebgriffin.com/.

Connect with Michelle Griffin on LinkedIn at https://www.linkedin.com/in/michellebgriffin/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.