Episode 22: Leading with Color – How to Profit from the Palette

From Taylor Swift Orange, Wimbledon Whites to Andre Agassi’s Neon, Cracker Barrel Yellow, and Mary Kay Pink Cadillacs to Tiffany Blue Boxes—color has always been more than decoration. It’s identity. It’s status. It’s profit.

In this episode, host Bob Beaulaurier unpacks the ancient power of color, the psychology behind it, and how world-class brands turn shades into signature assets. You’ll discover:

✅ Why colors carry deep meaning across cultures and history
✅ How rebels like Agassi and icons like Tiffany turned color into dollars
✅ The hidden dangers of chasing color trends (“me too” branding trap)
✅ Proven steps to test, own, and protect your brand’s color before rolling it out

Whether you’re leading a team, building a brand, or just curious about why some colors make you trust, buy, or crave—this episode will show you how to lead with color for profit and legacy.

👉 Don’t just pick a color—own it. Tune in now and see how your leadership can shine brighter than ever.

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