#22 Warwick Brown: Account Management Secrets for MSP Growth
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#22 Warwick Brown: Account Management Secrets for MSP Growth
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Are your MSP account managers just maintaining clients instead of growing your most valuable revenue opportunities?
00:00 The overlooked value of account management
05:30 Setting up account managers for success
11:00 First steps for new account managers
16:30 Building strategic customer relationships
22:00 Creating account growth opportunities
27:30 Account management as a growth engine
In this episode, Warwick Brown shares proven account management strategies that help MSPs grow profitable revenue from existing clients. Learn why client retention deserves as much celebration as new sales and how to transform your account management into a true growth engine.
We cover:
• Why account management is the true growth engine for MSPs
• How to properly structure and empower your account management team
• First-day strategies for new account managers to build credibility
• Tactical approaches to segment and prioritize your client base
• How Warwick renewed a $12M account that was ready to leave
👤 Guest: Warwick Brown, Account Management Expert
👇 How are you currently handling account management in your MSP? Share your approach in the comments!