#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.
More specifically, this episode includes:
- A DIY Approach Can Work Though is Usually Disjointed
- The Stage and Size When Companies Hire Outside Marketing Leadership
- Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
- Different Marketing Roles and Options
- Selecting the Right Fractional Marketing Leader
- Staffing Up a Marketing Department and Making Full-Time Hires
- Setting a Marketing Budget
Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/
Send us a text
Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.
Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/