#274 How Nerdy Millennials Who Created a $23.5B Crypto Casino
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#274 How Nerdy Millennials Who Created a $23.5B Crypto Casino
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rise of Stake, a major online crypto casino, co-founded by Ed Craven and Bijan Tehrani. It traces their journey from meeting as teenagers through online gaming, where they first experimented with in-game betting, to launching their initial profitable crypto casino, Prime Dice. The text highlights how they strategically navigated legal complexities by incorporating in Curacao and significantly grew their platform by leveraging the explosion of cryptocurrency adoption and through controversial, but effective, influencer marketing tactics, including partnerships with major celebrities like Drake. Despite facing backlash and bans from platforms like Twitch, they continued to expand their reach through extensive sports and social media sponsorships, ultimately achieving billions in revenue and becoming self-made billionaires while making Stake a globally recognized brand.