Page de couverture de 279: To Niche or Not to Niche

279: To Niche or Not to Niche

279: To Niche or Not to Niche

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In this episode, I discuss the critical importance of defining a niche in the mortgage industry, because without a clear niche, brokers risk becoming irrelevant in a crowded market. I explain the need for specialization, the pros and cons of various strategies, and the significance of building a brand around personal strengths.

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