When someone asked, “Which marketing activity actually moves the needle?” we knew we had to talk about it. Because the answer isn’t what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike Pretty) unpack why your store needs multiple touchpoints—and how to simplify without sacrificing growth.

What You’ll Learn:

✔️ Why customers rarely buy after just one click
✔️ The truth behind “this isn’t working”
✔️ How to use your Shopify conversion paths to find what’s really bringing in sales
✔️ The easiest way to keep showing up (without reinventing the wheel)
✔️ What to repeat—and what to fix—when sales are slow

RELATED LINKS:

Should You Hire Someone to Make Your Reels?

https://thesocialsalesgirls.com/should-you-hire-someone-to-make-your-reels-episode-277/

The ‘Marketing First’ Strategy That Grew This Business to 4.6M Views

https://thesocialsalesgirls.com/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257/

What happens when you put Marketing First

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

The Stress Free Content Plan That Built A Huge Audience:

https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/