3.26 - Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie
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3.26 - Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie
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Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie
This week I’m joined by Brand Designer Craig Gillespie, who talks to me about a topic that affects every business – branding.
It’s so important to establish the correct branding for a business because it acts a shop window for consumers to see what you’re about and what you offer. Getting the right branding design can set you apart in a crowded market; hence why it’s so crucial to get it on-point.
Craig discusses how to focus branding on an ‘ideal client’ and why creating a brand that some people may hate can actually be a good thing.
You can follow Craig’s branding agency on Instagram @totalbrandits
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