We’ve reached 300 episodes! What’s changed since the first one, from a time we didn’t even see a pandemic coming?

Well, for a start, the DSLR has quietly taken its place in the museum, while Kodak, CineStill, and Fujifilm ramped up film production, as demand for analogue exploded again; turns out grain never really went out of fashion. Medium format isn’t chained to a tripod anymore either. With Fujifilm’s GFX line, photographers are now shooting huge resolutions on something that fits in a shoulder bag.

Oh, and then there’s AI. In 2019, you might rightly have shouted, “A WOT?” Now it’s the invisible hand behind how clients and an audience find you. With more people using AI to search instead of scrolling Google pages, your website, your words, your presence, they all need to speak a language that machines can read, as well as humans.

Also on the show, Kev’s Driving School has started its engine, AI writes us some poetry, things to change on your website to allow AI to seek you, what to say when a client asks to see the raw photos from a shoot, buying the latest GFX, film photography borders on your website, and SCRL.

Email the show with your questions: click@fujicast.co.uk

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For links go to the showpage.