31. Niching To The Now with Tracy Brinkman
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31. Niching To The Now with Tracy Brinkman
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In this episode, Ashley sits down with Tracy Brinkman (host of the Dark Horse Entrepreneur, to challenge traditional marketing when it comes to the concept of "niching." Rather than doing all the ICA work and market research, Ashley and Tracy talk about how niching changes and no one person is the same.
This episode goes deep into unconventional methods for identifying profitable niches, including offbeat market research tactics and leveraging personal passions or expertise. Through intriguing examples and thought-provoking insights, the hosts encourage entrepreneurs to embrace the unconventional approach of niching tot he now and not get caught up on having it all figured out.
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