Page de couverture de #334 Why China luxury boom is over ?

#334 Why China luxury boom is over ?

#334 Why China luxury boom is over ?

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China's luxury book market, which was once booming, has experienced a significant decline in recent years. One major reason for this decline is the government's crackdown on corruption and extravagance. In 2012, the Chinese government launched an anti-corruption campaign, which led to a decrease in demand for luxury goods, including high-end books. Additionally, the government's efforts to promote austerity and frugality have also contributed to the decline of the luxury book market. Another reason for the decline of China's luxury book market is the rise of digital media and online platforms. With the increasing popularity of e-books and online reading platforms, many Chinese readers have shifted away from physical books. Furthermore, the luxury book market in China was often driven by the desire for status symbols rather than a genuine interest in reading. As the Chinese economy has slowed and consumer preferences have shifted, the demand for luxury books has decreased.
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