#34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević
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#34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević
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Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing leads fail, how ABM changes the game, and when it’s the most effective strategy.
Vladimir shares real-world case studies of ABM in action, the key steps to running a high-impact ABM campaign, and the biggest pitfalls companies face when implementing it. We also discuss how to align sales and marketing teams, build a highly targeted hit list, and measure the right KPIs to track success. If you’re looking to take a more strategic, results-driven approach to B2B growth, this episode is packed with insights you can apply immediately.
🔗 Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/