Page de couverture de 37 – Business, Balance, and BIPOC Beauty Brands w/ Felicita Ovadje of Felicheeta Artistry

37 – Business, Balance, and BIPOC Beauty Brands w/ Felicita Ovadje of Felicheeta Artistry

37 – Business, Balance, and BIPOC Beauty Brands w/ Felicita Ovadje of Felicheeta Artistry

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 Meet Felicita Ovadje - a practicing attorney and freelance makeup artist. With an eye for excellence, she identified a gap for products designed for people of color in the North American beauty industry and decided to be that change. Founded in 2014, Felicita launched Felicheeta Artistry - pivoting in 2020 to become both an ecommerce and a brick and mortar space for customers to find makeup brands owned by people of color, created for women of all skin tones. In this episode, Felicita Ovadje speaks about the evolution of beauty products for people of color, about balancing her passions, and provides great tips (both legal and otherwise!) of things to consider when starting a business. Listen now online here, on Spotify, Apple Podcasts, or find us on most major podcast platforms. Prefer video? Watch now on YouTube! Just search Start Canada Podcast.

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