📢 COMING SOON: 24/7 Sales Coaching for Your Team

We're launching something big—and only 100 agencies will get in.

Imagine real-time coaching, feedback, and call reviews for every producer—without you lifting a finger. 👉 Text "AI" to (816) 727-7610 to join the waitlist.

What’s in this episode:

After losing $6.5 million in premium in just 24 months, most agency owners would’ve tapped out. But Cole Caughern rebuilt—smarter. Michael and Courtney unpack the comeback: how he shifted his mindset, reorganized his team, and built a lean, high-performing sales engine.

You’ll learn why Cole ditched one-size-fits-all sales roles, how he uses data to cut waste, and what he looks for in top producers. Whether you're rebuilding or scaling, this episode is a blueprint for building a resilient, specialized team

[00:00] The $6.5M premium loss that sparked the rebuild
[02:30] Why hiring generalists was hurting production
[05:00] Building a specialized sales team (and why it works)
[07:30] Why the best reps only do one thing—and crush it
[12:00] Starting over: physically easier, emotionally harder
[14:00] What Cole would do differently in a cold market
[18:00] How to spot warning signs before the market shifts
[20:00] The moment things turned around—and what changed
[23:00] His next strategy: in-person events + QR-to-quote pipeline
[25:00] Hiring based on strengths, not just roles
[27:30] Retaining top producers by aligning with passion
[30:00] The 3 metrics Cole uses to measure daily performance
[32:00] Why quoting more doesn’t fix your close rate
[34:00] Stop plugging holes with Flex Seal—track the right data
[37:00] How to get your team real-time coaching (without being in the room)

📱 Connect with Cole Caughern: HERE

▶️ Watch the full episode on YouTube: HERE

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

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